ADEC Group CEO Shares Winning Strategy
Posted on October 29, 2011 at 5:14am
Highlighting his company's flexible, innovative, and customer-driven approach, ADEC Group CEO James Donovan talked about the importance of niche strategy in leveraging opportunities in the information technology and business process outsourcing (IT-BPO) industry during a speaking engagement at the well-attended 2011 International Outsourcing Summit (IOS) held recently at Hotel Sofitel Philippine Plaza.
In his presentation, Donovan attributed the success of the ADEC Group to its ability to seize niche opportunities and on its mandate for innovation. Donovan said, "We ventured to different areas because each time we had a vision and an idea, we went for it. Our purpose has always been to change lives around us." Catering to unmet consumer demands is a major challenge by itself, but sustaining market position is most of the time even tougher. ADEC Group achieves this by using innovation as its main business driver. "We think ahead to stay ahead. This is the only way to provide the best value to our customers," Donovan adds.
Using ADEC Group as a model, Donovan described how customized outsourcing solutions have enabled the streamlining of services to clients. By expanding into five different companies—American Data Exchange, ADEC Solutions, FirstCarbon Solutions, A-Plus English Online, and PharmaKPO—in only a span of 14 years, ADEC Group has been successful in catering to distinct markets. Each company specializes in a specific process such as document management solutions, finance and accounting solutions, healthcare solutions, logistics administration, sustainability process management solutions, and legal solutions, to name a few. "Domain expertise goes hand-in-hand with innovation," explained Donovan.
Prior to closing his presentation, Donovan articulated ADEC Group's going forward plans, "We will continue to expand by looking at opportunities in other verticals, and by improving our capabilities in higher level knowledge-based outsourcing."
Donovan ended his presentation at the IOS by stressing the potential of the Philippine IT-BPO industry. "I see a great future in the Philippine outsourcing community. I see the possibility of us actually taking the capabilities and exporting it to new developing offshore destinations where the Philippines provides the DNA that helps this global shift of work around the globe."